It all started with the need to help our immigrant community members. In late 2016; Maricela Novoa, Nancy Pinedo, Karina Lupercio, Rosangela Godinez and Gladys Godinez were meeting to find the best way to respond to a possible immigration raid in the community of Lexington, Nebraska. During various meetings and understanding that as a group, we could help our community with more. Karina said ‘Let’s throw a party!’ and that’s how the United by Culture Festival started.
In 2021, we decided to expand our reach and initiated United by Culture Media Inc. to highlight and uplift stories of diverse backgrounds. Gladys Godinez and husband Chris Cox initiated the process to formalize United by Culture Media to make sure that the diverse rural stories exist.
Our Mission: To create a safe and authentic space in which the diverse story exists.
Our Vision: To build a positive cultural identity among people of color living in the Heartland.
Our Values: We believe in authenticity, respect and collaboration. Everything we do, we do together.
Racial Equity Statement: At United by Culture Media, diversity, equity, inclusion and belonging is in the heart of our work. We are committed to these values in everything we do.
