It all started with love for our community.

In late 2016; Maricela Novoa, Nancy Pinedo, Karina Lupercio, Rosangela Godinez and Gladys Godinez were meeting to find the best way to respond to a possible immigration raid in the community of Lexington, Nebraska. During various meetings and understanding that as a group, we could help our community with more. Karina said ‘Let’s throw a party!’ and that’s how the United by Culture Festival started.

In 2021, we decided to expand our reach and initiated United by Culture Media Inc. to highlight and uplift stories of diverse backgrounds. Gladys Godinez and husband Chris Cox initiated the process to incorporate United by Culture Media to ensure that the diverse rural stories exist.